In today’s digital age, where marketing strategies increasingly rely on social media, email campaigns, and online advertising, it’s easy to overlook the impact of print. Major brands understand that print materials can still play a significant role in holiday marketing. As of the writing of this piece, Christmas is in 98 days, and Hannukah is even earlier beginning on December 7th. We’ll explore how major brands leverage print to create memorable holiday campaigns that capture hearts and minds.
1. Brands Use Catalogs that Tell Stories
One of the most iconic holiday marketing strategies is the release of beautifully designed holiday catalogs. Companies like Macy’s, Neiman Marcus, and Williams-Sonoma invest heavily in producing these print masterpieces. These catalogs are not merely lists of products; they are storytelling tools that transport customers into a holiday wonderland. With glossy pages, stunning visuals, and carefully curated product selections, these catalogs create a sense of nostalgia and anticipation that digital platforms can’t replicate.
2. Limited-Edition Packaging
Major brands often release limited-edition holiday packaging for their products. Think of Starbucks’ holiday-themed cups or Coca-Cola’s festive cans. These limited-edition designs create a sense of excitement and exclusivity. Customers eagerly collect these items, and the physical presence of these branded packages adds to the festive atmosphere of the holiday season.
3. Greeting Cards and Personal Touch
Brands know that showing appreciation for their customers goes a long way. During the holiday season, they often send out personalized greeting cards, whether digitally printed or even handwritten. These cards express gratitude and strengthen the emotional bond between the brand and the customer. For example, companies like Apple have sent out heartfelt holiday cards to their most loyal customers.
4. Pop-Up Stores and Window Displays
Major brands like Tiffany & Co. and Macy’s turn their stores into winter wonderlands during the holiday season. Elaborate window displays and pop-up shops draw customers in with their creativity and seasonal charm. The physical presence of these displays creates an immersive experience that encourages shoppers to step inside and explore.
5. Gift Guides and Gift Wrapping Services
Printed gift guides are a popular holiday marketing tool. Brands create beautifully designed guides that help customers find the perfect gifts for their loved ones. These guides often include product recommendations, tips, and even recipes. Some brands take it a step further by offering gift wrapping services in-store, complete with custom wrapping paper and bows that feature their branding.
6. Direct Mail and Postcards
Even in the digital age, direct mail still has a place in holiday marketing. Brands send out postcards and personalized offers to their customers’ physical mailboxes. This tangible connection reminds customers of the brand’s presence and encourages them to visit physical stores or shop online during the holiday season.
7. Non-Profit Initiatives
Many major brands incorporate print materials into their holiday charity initiatives. They create special edition products or merchandise, the proceeds of which go to charitable causes. These products often feature heartwarming stories or artwork that highlight the brand’s commitment to giving back. Print materials, such as brochures and posters, play a crucial role in spreading the word about these initiatives.
While digital marketing has become an essential part of the holiday marketing landscape, major brands recognize that print materials offer a unique and enduring way to connect with customers during this festive season. Whether through holiday catalogs, limited-edition packaging, greeting cards, or immersive in-store experiences, print marketing allows brands to create emotional connections and lasting memories with their audience. As we embrace the holiday spirit each year, these tangible, printed materials remind us that sometimes, the most memorable experiences come from holding something in our hands; something that captures the magic of the season.
Let us help you put some dazzle in your holiday marketing this season and all year long.