Customer tolerance for irrelevant marketing communications is waning
You can no longer blast your customer database with generic email or direct mail pieces and expect to achieve a return on your marketing investment. Eventually, generic messaging will damage your brand and drive customers to opt out of your list. Fortunately, there is a better way: strategic marketing.
Strategic marketing is data-driven marketing
It involves identifying the trends in your data and the targeted marketing opportunities that will increase customer engagement and lead to sales. Strategic marketing is about understanding your customers’ communication preferences, and their needs and interests. Put simply, strategic marketing is about giving customers the offers or information they care about and are therefore more likely to act on.
Customer data is key to strategic marketing. But while customers are willing to share their personal information, companies don’t always use it to their advantage. At Brooks Litho & Digital Group, our strategic marketing team can help you get more out of your customer data. We can help you segment your database or purchased prospecting list and create highly targeted campaigns designed to engage each audience.
We can create a variety of compelling and personalized assets, including:
- Direct mail
- Landing pages
- Personal URLs
- QR codes
- Social media messages
- And more
A strategic marketing campaign doesn’t end when all the assets are delivered
The data generated throughout your campaign should be leveraged to optimize the current as well as future campaigns. As data becomes available, the Brooks Litho strategic marketing team analyzes it to fine-tune your campaign and further increase your response rate. This helps reduce your overall costs and increase your ROI.
The days of blasting every database and every channel with the same marketing message are over. Strategic marketing, while more intricate, is a more effective way to communicate your message. Let the strategic marketing team at Brooks Litho & Digital Group help you create a targeted campaign that delivers results.
Many, many thanks for being so attentive. Always so great working with you and we do appreciate that we can always depend on you and your team.
I’ve been working with Brooks Litho & Digital for over 15 years and it is for one simple reason…I’m too busy to worry once jobs are sent off to my printing vendors. I know with Brooks the job will be produced on time, on budget and most importantly with the highest quality. The entire staff is a pleasure to work with and you can see they are all focused on one thing…customer satisfaction!
We have used Brooks Litho for all of our advertising, printing and mailings for many years now. We value their service and the care they demonstrate with all of the projects that they produce for us. Brooks Litho’s expertise and knowledge has proven to be invaluable to our company.
We haven’t found one printer that can even come close to doing the work Brooks Litho does for us. They go above and beyond just printing a brochure, poster or direct mail piece. They troubleshoot and alert us to potential problems that could affect output or compromise our press date; they help us strategize, design and bring to life eye-catching campaigns and point of purchase pieces; they can juggle and meet deadlines that no other printer can even come close to.
When I send a job to Brooks Litho, I know I am not only going to get a beautifully printed piece, I am going to get the best customer service there is. I love that I can send them a job and I don’t have to worry about a thing.
Brooks Litho & Digital Group has been a key contributor to our success for more than 10 years. They have provided us with an extremely high level of printing, an astute attention to detail and a pleasant demeanor all while maintaining the quickest turnaround time that we could possibly ask for.