Variable Data Printing
Are these also relevant to your customers’ interest and needs, or do you send the identical asset to everyone on your mailing list? The level of personalization should be consistent across both your digital and print marketing channels.
By leveraging the data in your customer database, variable data printing allows you to personalize your print marketing just as you do your email. The result: targeted print assets that improve engagement and the return on your marketing investment.
Personalized salutations and mailing addresses are just the beginning. We use variable data printing to customize headlines, copy, color, backgrounds, images, or graphics. Cutting edge software leverages the customer demographic or behavioral data in your database to target variable elements and create a piece that reflects your customers’ interests. These shorter, more targeted print runs mean more relevant messaging and reduced printing costs. It all adds up to a higher ROI.
But that’s not all. We can also help you create a fully integrated campaign that incorporates other marketing tools in your printed assets. For example, personal URLs (PURLs) and QR codes can be used as part of a call to action to improve engagement and reinforce your message across channels.
Many, many thanks for being so attentive. Always so great working with you and we do appreciate that we can always depend on you and your team.
I’ve been working with Brooks Litho & Digital for over 15 years and it is for one simple reason…I’m too busy to worry once jobs are sent off to my printing vendors. I know with Brooks the job will be produced on time, on budget and most importantly with the highest quality. The entire staff is a pleasure to work with and you can see they are all focused on one thing…customer satisfaction!
We have used Brooks Litho for all of our advertising, printing and mailings for many years now. We value their service and the care they demonstrate with all of the projects that they produce for us. Brooks Litho’s expertise and knowledge has proven to be invaluable to our company.
We haven’t found one printer that can even come close to doing the work Brooks Litho does for us. They go above and beyond just printing a brochure, poster or direct mail piece. They troubleshoot and alert us to potential problems that could affect output or compromise our press date; they help us strategize, design and bring to life eye-catching campaigns and point of purchase pieces; they can juggle and meet deadlines that no other printer can even come close to.
When I send a job to Brooks Litho, I know I am not only going to get a beautifully printed piece, I am going to get the best customer service there is. I love that I can send them a job and I don’t have to worry about a thing.
Brooks Litho & Digital Group has been a key contributor to our success for more than 10 years. They have provided us with an extremely high level of printing, an astute attention to detail and a pleasant demeanor all while maintaining the quickest turnaround time that we could possibly ask for.