Trade Show and Event Marketing

Trade shows and events provide a valuable opportunity to turn prospects into leads and leads into customers.

But you can’t simply write a check, show up at the event with a few brochures and expect to see a return on your investment. A haphazard approach to trade show and event marketing results in a lot of wasted time, money and energy. But when executed with a solid strategy backed by measurable goals, trade show and event marketing can deliver powerful results.

Effective trade show and event marketing begins months in advance of the big day. A strategy with clear, measurable goals is just the start. Trade show and event marketing also includes a variety of logistics—from the design and printing of banners and displays, to shipping and setup. At Brooks Litho & Digital Group we have you covered before, during and after the event.

We do the hard work for you

Our team has years of experience with trade show and event marketing. During this time we’ve developed processes and workflows to ensure that everything comes together seamlessly so that you can focus on what’s important: engaging with the customer. Everything we do is designed to help you maximize your impact and your ROI.

We begin by crafting a marketing strategy that includes specific, measurable goals and messaging that is carried out through all of your materials. In the days leading up to the event, we help you execute a pre-event campaign designed to generate interest and drive attendance.

Meanwhile, our in-house design and printing experts take care of all your booth and exhibit needs. We create banners, displays and signs in custom sizes and on a variety of materials to help you stand out on a crowded trade show floor. Plus, we handle all logistics so you can rest assured that everything you need will be onsite when you arrive, including branded giveaways and printed assets.

Marketing efforts begin in the weeks before the event

Pre-show marketing and lead capture enable us to tailor your messaging to meet attendees’ needs. At the event, we help you capture qualified leads, and engage and nurture them with a post-event campaign in the weeks and months that follow. To ensure that you maximize your ROI, we can also help you prioritize leads, determine follow-up timing and the best means by which to engage them. A cross-channel approach to marketing means you touch your market frequently and consistently where they are at.

Brooks Litho & Digital Group understands the investment and effort that go into a successful trade show or event. Let our team at Brooks Litho & Digital Group help you create a holistic campaign that delivers results. Call us today at (631) 789-4500 or contact us online for a free consultation and estimate.