Trade shows and events provide a valuable opportunity to turn prospects into leads and leads into customers
But you can’t simply write a check, show up at the event with a few brochures and expect to see a return on your investment. A haphazard approach to trade show and event marketing results in a lot of wasted time, money and energy. But when executed with a solid strategy backed by measurable goals, trade show and event marketing can deliver powerful results.
Effective trade show and event marketing begins months in advance of the big day. A strategy with clear, measurable goals is just the start. Trade show and event marketing also includes a variety of logistics—from the design and printing of banners and displays, to shipping and setup. At Brooks Litho & Digital Group we have you covered before, during and after the event.
We do the hard work for you
Our team has years of experience with trade show and event marketing. During this time we’ve developed processes and workflows to ensure that everything comes together seamlessly so that you can focus on what’s important: engaging with the customer. Everything we do is designed to help you maximize your impact and your ROI.
We begin by crafting a marketing strategy that includes specific, measurable goals and messaging that is carried out through all of your materials. In the days leading up to the event, we help you execute a pre-event campaign designed to generate interest and drive attendance.
Meanwhile, our in-house design and printing experts take care of all your booth and exhibit needs. We create banners, displays and signs in custom sizes and on a variety of materials to help you stand out on a crowded trade show floor. Plus, we handle all logistics so you can rest assured that everything you need will be onsite when you arrive, including branded giveaways and printed assets.
Marketing efforts begin in the weeks before the event
Pre-show marketing and lead capture enable us to tailor your messaging to meet attendees’ needs. At the event, we help you capture qualified leads, and engage and nurture them with a post-event campaign in the weeks and months that follow. To ensure that you maximize your ROI, we can also help you prioritize leads, determine follow-up timing and the best means by which to engage them. A cross-channel approach to marketing means you touch your market frequently and consistently where they are at.
Brooks Litho & Digital Group understands the investment and effort that go into a successful trade show or event. Let our team at Brooks Litho & Digital Group help you create a holistic campaign that delivers results.
Many, many thanks for being so attentive. Always so great working with you and we do appreciate that we can always depend on you and your team.
I’ve been working with Brooks Litho & Digital for over 15 years and it is for one simple reason…I’m too busy to worry once jobs are sent off to my printing vendors. I know with Brooks the job will be produced on time, on budget and most importantly with the highest quality. The entire staff is a pleasure to work with and you can see they are all focused on one thing…customer satisfaction!
We have used Brooks Litho for all of our advertising, printing and mailings for many years now. We value their service and the care they demonstrate with all of the projects that they produce for us. Brooks Litho’s expertise and knowledge has proven to be invaluable to our company.
We haven’t found one printer that can even come close to doing the work Brooks Litho does for us. They go above and beyond just printing a brochure, poster or direct mail piece. They troubleshoot and alert us to potential problems that could affect output or compromise our press date; they help us strategize, design and bring to life eye-catching campaigns and point of purchase pieces; they can juggle and meet deadlines that no other printer can even come close to.
When I send a job to Brooks Litho, I know I am not only going to get a beautifully printed piece, I am going to get the best customer service there is. I love that I can send them a job and I don’t have to worry about a thing.
Brooks Litho & Digital Group has been a key contributor to our success for more than 10 years. They have provided us with an extremely high level of printing, an astute attention to detail and a pleasant demeanor all while maintaining the quickest turnaround time that we could possibly ask for.