Lead Generation and Nurturing

Lead generation and nurturing are critical elements of an inbound marketing strategy.

Without them, companies risk losing mindshare to competitors who actively engage and invest in educating prospects. However, lead generation and nurturing involve much more than collecting email addresses on your website and sending an occasional email blast. Effective lead generation and nurturing require a finely tuned, data-driven strategy.

Lead generation can pose a number of challenges

Oftentimes, companies don’t know where or how to identify potential customers. Others need leads now. To save time and effort some companies purchase a list of “qualified” prospects. But these high-priced lists offer little to no return on investment (ROI). The most valuable leads are self-qualified—that is, individuals have indicated interest in your product or service.

Once collected, leads must be nurtured. Nurturing leads with relevant content and assets keeps your company top-of-mind so that when it comes time to purchase, you are on their short list. This requires sending relevant information at the right time via prospects’ preferred communication channel.

Stress-free lead generation and nurturing

The marketing professionals at Brooks Litho & Digital Group understand the necessity and complexity of a well-executed lead generation and nurturing campaign. As a print and digital marketing firm, we are uniquely qualified to help you leverage both your print and digital assets as part of a lead-nurturing, cross-channel marketing strategy. We work with you to identify, design, create and send powerful print and digital assets, leveraging personalization and localization to optimize engagement.

We take a data-driven approach to lead generation and lead nurturing. This means identifying and collecting the data you need to effectively nurture leads throughout the sales process. We then help you create a lead nurturing strategy that incorporates cross-channel marketing based on prospects’ information needs, where they are in the sales funnel and their communication preferences.

We use powerful marketing automation and email campaign tools to measure engagement. This enables us to demonstrate and continually increase your ROI. Our email campaign software manages subscriptions based on regulatory requirements, so you can rest assured you’re in compliance.

An inbound marketing strategy isn’t complete without effective lead generation and nurturing programs. The experts at Brooks Litho & Digital Group can fill the gaps in your strategic marketing to ensure a steady flow of qualified leads through the sales pipeline. Call us today at (631) 789-4500 or contact us online for a free consultation and estimate.