Lead generation and nurturing are critical elements of an inbound marketing strategy
Without them, companies risk losing mindshare to competitors who actively engage and invest in educating prospects. However, lead generation and nurturing involve much more than collecting email addresses on your website and sending an occasional email blast. Effective lead generation and nurturing require a finely tuned, data-driven strategy.
Lead generation can pose a number of challenges
Oftentimes, companies don’t know where or how to identify potential customers. Others need leads now. To save time and effort some companies purchase a list of “qualified” prospects. But these high-priced lists offer little to no return on investment (ROI). The most valuable leads are self-qualified—that is, individuals have indicated interest in your product or service.
Once collected, leads must be nurtured. Nurturing leads with relevant content and assets keeps your company top-of-mind so that when it comes time to purchase, you are on their short list. This requires sending relevant information at the right time via prospects’ preferred communication channel.
Stress-free lead generation and nurturing
The marketing professionals at Brooks Litho & Digital Group understand the necessity and complexity of a well-executed lead generation and nurturing campaign. As a print and digital marketing firm, we are uniquely qualified to help you leverage both your print and digital assets as part of a lead-nurturing, cross-channel marketing strategy. We work with you to identify, design, create and send powerful print and digital assets, leveraging personalization and localization to optimize engagement.
We take a data-driven approach to lead generation and lead nurturing. This means identifying and collecting the data you need to effectively nurture leads throughout the sales process. We then help you create a lead nurturing strategy that incorporates cross-channel marketing based on prospects’ information needs, where they are in the sales funnel and their communication preferences.
We use powerful marketing automation and email campaign tools to measure engagement. This enables us to demonstrate and continually increase your ROI. Our email campaign software manages subscriptions based on regulatory requirements, so you can rest assured you’re in compliance.
An inbound marketing strategy isn’t complete without effective lead generation and nurturing programs. The experts at Brooks Litho & Digital Group can fill the gaps in your strategic marketing to ensure a steady flow of qualified leads through the sales pipeline.
Many, many thanks for being so attentive. Always so great working with you and we do appreciate that we can always depend on you and your team.
I’ve been working with Brooks Litho & Digital for over 15 years and it is for one simple reason…I’m too busy to worry once jobs are sent off to my printing vendors. I know with Brooks the job will be produced on time, on budget and most importantly with the highest quality. The entire staff is a pleasure to work with and you can see they are all focused on one thing…customer satisfaction!
We have used Brooks Litho for all of our advertising, printing and mailings for many years now. We value their service and the care they demonstrate with all of the projects that they produce for us. Brooks Litho’s expertise and knowledge has proven to be invaluable to our company.
We haven’t found one printer that can even come close to doing the work Brooks Litho does for us. They go above and beyond just printing a brochure, poster or direct mail piece. They troubleshoot and alert us to potential problems that could affect output or compromise our press date; they help us strategize, design and bring to life eye-catching campaigns and point of purchase pieces; they can juggle and meet deadlines that no other printer can even come close to.
When I send a job to Brooks Litho, I know I am not only going to get a beautifully printed piece, I am going to get the best customer service there is. I love that I can send them a job and I don’t have to worry about a thing.
Brooks Litho & Digital Group has been a key contributor to our success for more than 10 years. They have provided us with an extremely high level of printing, an astute attention to detail and a pleasant demeanor all while maintaining the quickest turnaround time that we could possibly ask for.