There’s no doubt that the internet and technology have changed the world and made our lives easier. This is very…
Brooks Litho News
Offset printing has been the go-to choice for decades when people are looking to print in large quantities. Offset printing works by making a plate that has the image or text you want to print and pressing it onto each page to reproduce it. Digital printing has been getting a lot of attention lately, but many people are hesitant to try it due to misconceptions about the cost and quality of prints. So which method is really best?
Do you want to get the most out of your marketing budget? Do you want to increase your return on investment while reaching customers directly? If done correctly, direct mail campaigns can have significantly higher return on investment rates than e-mail or traditional marketing techniques. It can be all too easy to make a simple mistake that can really have a negative effect on the outcome of your campaign and prove costly in the long run. If you are considering starting a direct mail campaign, be sure to:
Print marketing has been around for ages, and like anything else that has been around long enough there are plenty of myths surrounding it. Many people have been saying that e-mail marketing is the way of the future, but with current trends that simply isn’t true [link to e-mail blog]. There are many misconceptions people seem to have about print marketing that are similarly untrue, such as:
There has been a lot of speculation lately about which form of marketing is most effective. For years, some have been championing e-mail marketing as the new frontier of marketing to consumers. While it does have its advantages- low initial cost, ability to instantly respond, ability to track opens, responses and more- it also has an abysmally low response ratio. While it may be cheap and quick to send 40,000 people an e-mail from a list, only a couple hundred may ever see it due to spam filters, and even fewer will open or read the e-mail once they realize it’s spam.
Direct mail marketing is often seen as outdated or old technology in comparison to e-mail marketing. Ironically, this flood of businesses to e-mail and online marketing has made direct mail an even better investment. With everyone trying out e-mail marketing, there are fewer direct mailers in consumer’s mailboxes every day. The historically higher ROI of a direct mail campaign is even higher now that much of the competition has left.
So what is the best method of marketing today?
Picture this scenario: you just came home from work and grab your mail on the way into your house. There’s a thank-you note from your cousin’s wedding, a magazine your spouse likes to read, and an ad for a company you’ve never heard of. Normally, you’d just throw it out with the other junk mail, but this is different. You see your name in the heading, with big promises to fix that one problem you just can’t stop thinking about lately.
The internet has revolutionized the way we all live and interact with each other. The marketing and advertising world is no different. As we evolve with technology, it seems only natural that industries based on appealing to our interests do too. As a result, many people see e-mail marketing as the final frontier of direct advertising, but is that accurate? Not exactly, because:
In their enthusiasm for expansion, many companies focus entirely on acquiring new customers. While this ambition can lead to innovation and growth, it often also excludes the most profitable group of customers for a company, their existing customers. Studies have estimated that it is 6 to 7 times more expensive to acquire new customers than to keep a current customer.