We need to get this off our chests: print is not just for your parents’ coupons or those old concert flyers that end up on your fridge. Print is having a moment, and for good reason: it connects, it lasts, and (seriously) it can stick to almost anything. If it’s got a surface, there’s a way to get ink on it.
Imagine this: A brand slides into your DMs, but instead of ghosting you, you get a killer sticker on your water bottle, a bold poster on your dorm wall, or a postcard that makes you actually stop and look. That’s the difference print makes. It’s real, it’s touchable, and it can turn a random day into a memorable brand moment.
Why do younger people still dig print? First off, it’s about trust. When everything online screams for attention, print just sits there. Chill, confident, and way harder to swipe away. According to recent research, more than 90% of Gen Z and Millennials say they find print easier to read and more reliable than digital ads. Ink feels permanent, and it carries more weight (literally and figuratively).
Second, print is personal. With wild new tech, print shops can put your name, your favorite meme, or even a custom QR code on pretty much any material. You can have cardstock, canvas, vinyl, tees, packaging, whatever. Suddenly, the stuff you get isn’t just generic spam; it’s something that feels like it was made for you. And you know what? That personal touch works. People keep it. They share it.
Third, print is unforgettable. While emails and notifications vanish in a haze of digital noise, that poster or sticker sticks around, reminding you of a brand every time you walk by. Print gives your brand longer shelf life and more chances to make an impact. Studies show print delivers higher recall and more engagement than digital channels alone. Plus, print just plain stands out when everything else is pixelated.
So, if you’re looking to get your message noticed in a world overloaded with digital blah, don’t sleep on print. Embrace the magic of ink on anything, and see how a physical touchpoint can make all the difference.
