What is Multi-Channel Marketing?
Multi-channel marketing is the practice of using multiple channels to reach customers. This definition is intentionally broad because multi-channel marketing now spans tons of different forms of media in different combinations. Basically, it’s any form of marketing that starts on one medium, like television, and encourages audiences to continue on another medium, like the internet.
Why Is Multi-Channel Marketing so Important?
Think about the last time you were watching television or on the computer browsing the internet. Were you 100% focused on only that show or particular cat video, or were you also reading a magazine or checking Facebook on your phone? The fact is we’re used to having access to and using multiple forms of media at a time and multi-channel marketing coincides with our new media consumption habits perfectly. By actively engaging consumers in multiple media channels at once, you not only have a better shot at getting their attention, but a much better chance at converting exposures to your ads into actual sales.
What are the benefits of Multi-Channel Marketing?
Multi-channel marketing helps a lot in the way of branding and brand recognition for your company. Encouraging readers to go to your website drives engagement with your potential customers. People like to be engaged through multi-channel marketing, too- studies have shown that 72% of consumers prefer an integrated marketing approach. Engaging them with an integrated approach will help your advertising stand out from competitors with more basic approaches.
What kinds of Multi-Channel Marketing are popular today?
You may not even realize how often you’re exposed to multi-channel marketing every day. Ever watch a TV show and notice the little custom hashtags they have for either the show or a certain event that just happened? That’s integrating television and the internet, one of the most popular forms of multi-channel marketing. What about a mailer, brochure or catalog with an exclusive code to get a discount in their online store? This is also an integrated approach, and one of the most popular ways to integrate print with other channels. Some even go so far as to set up PURLs for customers that send them to custom web pages.
Are you interested in a multi-channel marketing campaign? Would you like to reach potential customers across multiple forms of media and actively engage them? Do you want to strengthen your brand and brand recognition with customers?
If so, call Brooks Litho today and see how we can help design a campaign that works for you.