Companies today have more ways to communicate with customers than ever before.
Unfortunately, the risk of being tuned-out is also greater than ever before. Customers are bombarded with advertisements and marketing messages on television, the radio, via direct mail and email, on the Web, social media… the list goes on.
For your cross-media marketing program to be effective, you must invest in the right combination of channels. If you hit every channel with the same exact message, you’ll waste both time and money, and customers will ignore you. However, if you don’t reach out to customers where they are—with consistent, yet channel-appropriate messaging—you won’t make the desired impact.
At Brooks Litho & Digital Group, we can help you develop a cross-media marketing program that reaches the right customers via the right channels with the right messaging. We can combine print, email, personalized URLs (PURLs), QR codes, Web, mobile, social media and more to create a targeted and integrated campaign that results in paying customers.
We can help you:
- Define your target audience
- Identify the optimal channels to reach them
- Develop a message that drives action
- Modify that message to take advantage of each channel’s strengths
- Ensure consistent branding and quality across the campaign
- Track and measure your marketing results
- Adapt the program as needed to optimize your ROI
No cross-media marketing program is complete without metrics. We use a sophisticated tracking system that delivers real-time data to keep you apprised of your program’s performance. You can see that every dollar spent is improving your ROI. Plus, we work with you to refine your program and further improve your results.
With cross-media marketing, the sum is greater than the parts—if you do it right. Let the cross-media marketing team at Brooks Litho & Digital Group help you create a holistic campaign that delivers results. Call us today at (631) 789-4500 or contact us online for a free consultation and estimate.