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3 Ways to Tell You’re Ready for Collateral Management

What three words come to mind when you say the words “collateral management”?







These seem to be the words that every company promises and every customer expects.


When it comes to any sort of printed material that goes along with marketing your brand, the management and control over those processes can be challenging in many ways.

The good news is that today there is a solution that can address those challenges and grant you the ability to be faster, better, and easier for anyone responsible for working with your brand.

And we call that a Collateral Management System (CMS)

Are you ready for a CMS?   Here are just a few hints it may be time:

  1. You throw too much printed material away and you care too much about the environment and being wasteful to keep doing it.
  2. You find yourself having to share style guides and branding standards multiple times to every agency, vendor, or partner that you work with, and you are still not maintaining branding standards that satisfy you.
  3. When you come up with a new idea, campaign, or product, you may find yourself wishing that you could get the supporting materials, packaging, and signage into the right hands FASTER.


According to Inbound Logistics, flexibility is key. “Flexibility is imperative now more than ever for mature as well as developing supply chains. We see customers outgrowing their current providers because they need more flexible solutions that can support omnichannel fulfillment…” You can read the full article here.


Whether your concerns are cost-based, ease of use based, or something else, we are here to talk you through this decision.  Reach out to us today for a free assessment of your current workflow and together we can determine if you are ready to take the next steps.  We will make it easy. We promise.